I remember as an older child having conversations with my mum about influence: what kind of influence was I on my friends? What kind of influence did they have on me? That kind of thing. Maybe she saw an early rebellious streak in me. Or maybe she knew that influence was powerful – that our actions, our movements, decisions have the weight and the power to impact others; a pretty big concept to hold onto as a child but has stood me in good stead (except for my teenage years where influence was waylaid, and I got into my fair share of teenage mischief). So the idea of influence has been a strong thread in my life and I attribute my deep sense of responsibility (holler to all my enneagram ones out there) to be a good influence to those early conversations.
And now that word seems to be pretty popular, ringing in my ears when I dive into the world of social media. Some people are using it as their job description, PR’s and Marketing Teams are including it as a significant part of their campaign plans and strategies and I’m interested in having a conversation about what it really means – what mantle we are giving this term of being ‘an influencer’…Read More