Posts tagged thought clothing
AVOIDING FAST FASHION IN A CONSUMER DRIVEN SEASON

There’s really no denying it…

It’s upon us. The countdown meter at the supermarket even told me today that it’s only 32 sleeps. We are either merrily entering, gently tiptoeing or begrudgingly dragging ourselves into the Christmas season.

I’m not quite there yet - but I feel it starting to pull. I may have even started thinking about what kind of garland will adorn the mantlepiece this year and where we’ll put the tree. I may have dived back into my Christmas pinterest board.

We all know that Christmas is the highest consumer season of the year. We throw cash around that we don’t have on things that we and other people don’t really need. We buy outfits for parties and novelty clothing that we’ll forget about next year. In fact, this article exposed that one in four Christmas jumpers bought last year will never be worn again. One in three under 35’s will buy a new Christmas jumper each year (stating that they don’t want to be seen in the same one again or that they buy new ones because they are so cheap). It’s estimated that £220 MILLION POUNDS are spent every year on novelty Christmas jumpers alone. Call me scrooge. I can take it.

About 6 weeks ago, Stacey Dooley’s BBC documentary about fast fashion aired. It caused quite a stir and started some brilliant conversations on and offline. It did a great job of highlighting some of the major environmental catastrophes connected with the demand for fast, disposable fashion and people were rightly outraged and concerned with how our excessive consumption of clothes is effecting people and the planet.

I thought it might be a good time to circle back on some of those conversations - to remind ourselves about the impact that fast fashion has and how we can be agents of change as consumers, especially with party season approaching and the lure to buy new shiny things becoming a real draw.

If you are wanting to change your fast-fashion habits this season, this is for you.

If you want to pull the reigns in on your over-consumption and look at fashion as a long lasting investment, this is for you.

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